Hold It All



When Chip started lululemon, a list of cultural insights organically began to develop next to the cash register. Guests identified with this list and requested copies. Eventually, that list became the lululemon manifesto, an evolving collection of bold thoughts that allow for real conversations to take place. The manifesto adorned the iconic lululemon shopping bag and became an integral part of the company’s branding.

The following is not the lululemon manifesto, but rather the Hold It All code. Hold It All looks to these statements as a reflection of our culture and our way of living and seeing the world. There’s a lot of them, and we know that not all will resonate with everyone. But taken as a whole, they give a strong indication of what we’re all about.

  1. Blame and excuses are how weak people hide from responsibility
  2. When it comes to goals, people and priorities, spend time only on your top three
  3. Choose a life of your own design
  4. Live life on the courts, not in the stands
  5. Read, read, read
  6. If you make decisions based in past experiences, you will get what you have always gotten. Is that what you want?
  7. Mediocrity is chronic inconsistency – Jim Collins
  8. No performance without action
  9. Smartphones killed the balanced life. Now there is only a life of choice
  10. If it takes more than two emails, pick up the phone
  11. People sexually underperform because they are not actually present
  12. Alcohol and drugs are the sissy way of being in the moment
  13. Time is precious
  14. Don’t let 10% of the voices on social media sound like 90%
  15. If you are living in choice, there is no such thing as wasted time
  16. The false advertising of fast food companies should make you sick to your stomach
  17. Save 20 percent and risk the rest – you only have one life
  18. Your brain is a hard drive. Power down to power up and maximize your life
  19. A leader creates a future that would otherwise not have occurred
  20. Integrity is not morality. Integrity is doing what you say you will do, when you say you will do it
  21. Even a gangster can have integrity
  22. Find out if you are interesting without alcohol
  23. Coke, Pepsi and all other pops will be known as the cigarettes of the future (1998)
  24. Good conversation is currency
  25. Luxury = time + space
  26. Design your future life and goals as though you have amnesia
  27. Never make lunch plans you do not intend to keep
  28. Hydrate. Caffeinate. Meditate
  29. Do it right fucking now
  30. Trust your gut – your body is always honest
  31. Gender means nothing, love means everything
  32. Playing it safe leads to mediocrity, not greatness
  33. Your brain is designed for survival and reproduction not for living a phenomenal life
  34. People will always bring up the downtrodden and cut the legs off great thinkers to increase the number of people in the middle to reproduce with
  35. You can choose to override your basic instincts of survival
  36. Mediocre people have a low tolerance for other people's success
  37. If people compare you to Gandhi, you have not done your job. Our life is to see people go beyond what we hold as iconic
  38. Without Orville’s first plane, the jet would have never been built. We must start somewhere to develop greatness
  39. To create the next best thing, you may have to leave something you are fully invested in behind
  40. Sit alone for one hour a week with a pen and a piece of paper. Think big
  41. Eat more plant food; eat less food manufactured in plants
  42. Eat breakfast like a king, lunch like a prince, and dinner like a college kid with a maxed-out charge card
  43. For the most part, your present and future are determined by letting go of the past
  44. Don’t compare your life to others. You have no idea what their journey is all about
  45. Burn the candles, use the nice sheets, and wear the fancy lingerie. Don’t save it for a special occasion. Today is special
  1. Make big decisions as though you are lying on your death bed. What is really important?
  2. An entrepreneur may be someone too incompetent to work for someone else
  3. What other people think of you is none of your business
  4. Time or choice heals everything
  5. However good or bad a situation is, it will change
  6. Forgive your mother and father
  7. Feeling uninspired? Surround yourself with children
  8. Enjoy the ride. Remember that this is not Disney World and you certainly don’t want a fast pass. You only have one ride through life so make the most of it
  9. Time is a non-renewable resource – Kristen Lamb
  10. Coffee is the perfect chaser to water
  11. Juiced fresh local veggies are the next medicine
  12. Surf, ski, skate, smoke, smoked salmon, Greenpeace, Mayor Moonbeam, urban hippies, undercover athletes, lummy mummies, the Grouse Grind, the ‘Couve Cruise, Wreck Beach and the best damn tap water in the world – Vancouver
  13. If you are sweating, you are present and powerful
  14. Travel will show you there are many ways of being right
  15. The many religions tell us there is no single right way, only many right ways
  16. Being an informed cheerleader is different from complaining
  17. Come up with three solutions for every question or challenge
  18. When something goes wrong ask the Japanese 5 WHY’s to get the real answer
  19. Media will create sensation to create hits to sell advertising to feed their families. Find the truth
  20. Train yourself to meditate in one minute. Power down to power up
  21. Time is the most expensive commodity
  22. Don’t let anyone waste your time
  23. The more committed you are to something the more you experience success and happiness
  24. Believe you can, you will
  25. Fear and doubt is a choice just like faith and patience
  26. Give up “looking good”. Everyone subconsciously knows a fake
  27. Respect feels like love
  28. You are responsible for the energy you bring into a space – Jim Bolte
  29. This is not our practice life – Dr. T
  30. Our people don’t want a pat on the back, they want to contribute and be effective
  31. To be of any value as a human being you have to keep growing
  32. Morning burpees are better for you than morning coffee
  33. Salt + butter + high fructose corn syrup = death
  34. Read everything you can; knowledge is the competitive equalizer
  35. If I have over 15 “friends” I am overloading my capacity to be close
  36. My outlook on life is a direct reflection of how much I like myself
  37. Firing someone bad is easy, firing someone good is difficult
  38. Everything in moderation, including mediocrity
  39. I can only love someone else to the extent I love myself
  40. Stretching goals, failing and resetting our goals, prepares us for normal life
  41. Dog urine kills grass but the right amount of urine makes grass grow extraordinarily faster in the circle around the pee. We now know a little DDT may be good to kill cancer. German track athletes smoke after a race. Vaccines work. Perhaps a few cigarettes or a Coke is very good for you in small doses. Unfortunately, it doesn’t work for the poor or uneducated or those susceptible to addiction
  42. I will never stop working because all I can see is possibility
  43. On my tombstone, I want it to say “all used up” – Werner Erhard